British Heart Foundation: advert-body-3 by MullenLowe London
- Location:
The British Heart Foundation (BHF) is launching a new campaign tomorrow to relaunch the brand and let people know its research extends beyond just heart disease.
Through a creative concept called ‘Shadows’ viewers see the normality and irregularities of people’s blood flow in the circulatory system. The creative makes it clear that heart and circulatory diseases such as stroke, vascular dementia and diabetes are all connected by the circulatory system. It’s a distinct move beyond only focusing on heart diseases and is launched along with a new identity and ambitious plans for the future.
The new work has been created by MullenLowe London. A 60-second film will be seen across TV and Cinema and has been directed by Simon Ratigan. Other elements of the campaign include print and digital OOH, as well as social.
Credits
Campaign Name: Shadows
Agency MullenLowe London
Client: British Heart Foundation
Carolan Davidge: Director of Marketing & Engagement
AGENCY
Paul Wilde: Group Account Director
Joe West: Account Manager
Kirsteen Scoble: Managing Partner
Jo Arden: Chief Strategy Officer
James Dawkins: Strategy Director
Luke Stockil: Strategist
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creatives: Jack Patrick & Tom Elliott-Mell
Designer: Augusta Lindquist
TVC PRODUCTION
MULLENLOWE
Senior Producer: Nicholas Kurs
Junior Producer: Phoebe Robertson
PRODUCTION COMPANY - HLA
Director: Simon Ratigan
DOP: Martin Hill
Producer: Tim Nunn
Production Manager: Rachel Donson
EDITING HOUSE – THE QUARRY
Editor: Bruce Townend
POST-PRODUCTION - ELECTRIC THEATRE COLLECTIVE
Producer: Josh Robinson, Alasdair Patrick
Shoot Supervisors: Tobin Brett / Simon Brown
2D VFX Lead: James Belch
CGI VFX Lead: Tobin Brett, Martin Aufinger
2D Artists: Christian Block, Taran Spear, Tom Humphrey
CG Artists: Dean Robinson, Kaan Kucuk
Coulorist: Lewis Crossfield
SOUND - FACTORY
Sound Designer: Phil Bolland, Neil Johnson
MUSIC - HUSBANDSOUND
Composer: James Kelly
PRINT PRODUCTION
MULLENLOWE
Producer: Josh Burley
Designer: Augusta Lindquist
PRODUCTION COMPANY – ANOTHER PRODUCTIONS
Producers: Ivana Dzaferovic, Kiti Swannell
Photographer: Alex Telfer
SOCIAL PRODUCTION
MULLENLOWE
Copywriter: Greg Stekelman
Art Director: Tom Elliott-Mell
Producer: Josh Burley
POST-PRODUCTION – YETI
Producer: Caner Ozcan
Editor: Jim Birchenough
DIGITAL PRODUCTION
MULLENLOWE
Producer: Josh Burley
Motion Designer: Marco Marsili
