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Becel: Baking with heart by MullenLowe London

Client: Becel
Date: Feb 2016
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Unilever margarine brand Becel has launched a highly emotional online film ‘Thank You Jean’, as part of a new online series Baking With Heart. The 3-minute film is launched by Becel Canada, created by MullenLowe London and shot by Peter King at Outsider.

The Baking With Heart series captures inspiring and genuine stories of people showing their love and appreciation for their loved ones through baking. Inspiring people to bake for others, a simple act that can say so much more than words.

‘Thank You Jean’ introduces the remarkable story of Jean Rowcliffe, a Canadian nanny who has worked for Queen Elizabeth II at Buckingham Palace and as nanny for the children of Highnesses Prince and Princess Michael of Kent at Kensington Palace. A remarkable woman, she has dedicated her life to looking after others, and, since experiencing the heart breaking loss of her only child, she has looked after families who too are suffering from bereavement.

This is the story of Jean, through the eyes of the people she has helped; a story that has been years in the making as Jean spends her time helping families around the world. We meet Lucy and her two young children Tuppence and Margot. Jean is staying with them following the sudden loss of Lucy’s partner when Tuppence was just 10 weeks old. Lucy describes the positive impact that Jean has had on her and her children’s lives and, as a thank you, the family surprise her with a homemade cake and messages from loved ones.


Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Global Creative Director: Tony Hardcastle

Creative Team: Richard Denney, Tony Hardcastle

Additional Credits: Planner: Erwin Flores, Flora Joll

Account Team: Kirsteen Scoble, Lauren Ince, Lizzy Phillips, Lucy Pearce

Agency Producer: Henrietta Moore, Lucy JayDesigner: Ryan Self

Production Company: Outsider

Director: Peter King

Producer: Joseph Taussig

DOP: Carl Burke

Editing House: Outsider

Editor: Nik Lowicz

Post Production: Absolute Post

Audio Post Production: Factory