Whole Foods has released a series of quirky ads in a bid to show off the grocer’s array of offerings, like its in-store wine bar and plethora of gourmet cheeses.
Created by MullenLowe LA, which won the the Austin-based company’s creative account in October, the campaign uses humor to illustrate what a typical Whole Foods shopping experience might look like.
For instance, in one ad, a befuddled man can’t seem to decide which “soft, but not too soft” cheese he should purchase. In another, a man eyeing up some ground sirloin and ribeye explains to his friend that he’s ditched veganism for the paleo diet. A third shows two women laughing over the fact that their “grocery shopping” has turned into catching up over wine and snacks.