JetBlue: FlyBabies by MullenLowe

Agency: MullenLowe
Client: JetBlue
Date: May 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
39 votes

To celebrate Mother's Day, JetBlue recently encouraged the passengers onboard one of its flights to rally behind and encourage moms traveling with crying babies instead of becoming irritated with them. During the flight, customers were actually rewarded every time a baby cried. Every time a baby on the plane cried, all customers onboard received 25 percent off of their next JetBlue flight. If four babies cried, customers would receive a free round-trip ticket. The idea for the stunt came from a recent survey conducted online by Harris Poll and commissioned by JetBlue, which found that 65 percent of adults understand parents have no control despite 40 percent of U.S. adults reporting to be annoyed when on a plane with a crying baby.

Overall Rating
5/5Vote
Overall Rating
0/5Vote

Toy-Rescue by TBWA\Paris

Added 11 December 2019
Overall Rating
0/5Vote

Airbnb: Lost & Found by Mother

Added 11 December 2019
Agency: Mother
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.