Hyatt Hotels Corporation: advert-body-3 by MullenLowe
- Location:
The Hyatt Regency is celebrating its 50th anniversary with a new short film titled Come Together. The film champions bringing groups together to build community and share ideas, much like it did on August 16, 1967, when became one of the first hotels to welcome civil rights leaders, hosting the 11th annual session of the Southern Christian Leadership Conference.
Come Together is rooted in the power of understanding and inspired by the events from 50 years ago, which are more relevant than ever in the US’s current tense political and social climates. The film is in collaboration with up-and-coming spoken word artist Tarriona “Tank” Ball, Hyatt and agency MullenLowe, and was directed by Simon Benjamin, and it tells the Hyatt Regency brand’s story of understanding while encouraging people to come together to share their ideas and perspectives.
Credits
BRAND: Hyatt
PRODUCT: World of Hyatt/Hyatt Regency
SPOT TITLE: Come Together For A World Of Understanding
CLIENT: Hyatt
EVP Global Chief Marketing Officer: Maryam Banikarim
SVP Global Brands: Sandra Micek
SVP Marketing & Communications: Debbie Goetz
VP, Creative and Field Marketing: Heather Geisler
Senior Brand Manager, Global Brands: Jodi Gruber
Brand Manager, Global Brands: Phillip Cruickshank
Director, Brand Communications: Mya Walters
Manager, Brand Communications: Sian Martin
Manager, Social Strategy: Katie Gancarz
AGENCY: MullenLowe U.S. (Boston, MA)
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Senior Creative Director: Ben Salsky
Creative Director: Blake Winfree
Senior Art Director: Sarah Dudek
Senior Copywriter: Sarah Crist
SVP, Director of Broadcast Production: Zeke Bowman
VP Executive Producer: Josh Litwhiler
Broadcast Producer: Danene DiCicco
Assistant Broadcast Producer: Jennifer Dwyer
SVP, Director of Business Affairs: Kim Burns
Chief Strategy Officer: Kristen Cavallo
Group Planning Director: Elizabeth Paul
Project Manager: Sarah Libby
Executive Director: Drayton Martin
VP Account Director: Jesse Brandt
Senior Account Executive: Judith Berg
Senior Social Media Manager: Alison Whisenant
AGENCY: Golin (New York, NY)
Executive Director: Bridget Klein
Executive Director: Ryan Richert
Executive Creative Director: Max Wild
Director: Katherine Riemer
Director: Lauren Naru
Senior Manager: Kelsey Varwig
Senior Manager: Alex Kruse
Manager: Claudia Maj
Associate: Breanna Suden
PRODUCTION COMPANY: Picture Farm
Director: Simon Benjamin
Executive Producer: John Fego
Producer: Tara Rice
DP: Adam Newport-Berra
EDITORIAL:
Editor Yeti Productions: Emile Doucette
Editor Picture Farm: Winnie Cheung
Assistant Editor Picture Farm: Jose Roman
Post Supervisor Picture Farm: Leslie Yoon
Post Producer Picture Farm: Monique Robertson
POST PRODUCTION:
VFX Producer: Monique Robertson
Flame Artists: Anthony Petitti
Graphics: Andrew Stubbs Johnston
Colorist: Shawn King
Sound Design & Audio Mix: Brian Flood
