Department of Health and Social Care: Everyday Is Different by MullenLowe Group UK

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To draw in more adult social care workers, the Department of Health and Social Care has launched an ongoing national campaign.

To attract more people to apply to be a carer, MullenLowe created a series of radio ads. Voiced by real social care workers, the radios ads give a platform to the professional to explain the benefits of working in the sector.

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