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France.TV: Sumo by MullenLowe

Agency: MullenLowe
Client: France.TV
Date: Jul 2021
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To celebrate the 2020 Summer Olympics in Japan, France.TV and its agency, MullenLowe France partnered with illustrator Stéphane Levallois. Inspired by the masters of Japanese art, notably Katsushika Hokusai and his iconic painting 'The Great Wave off Kanagawa'.

The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition.

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