Dunelm: The Fullers by MullenLowe

Agency: MullenLowe
Client: Dunelm
Date: Nov 2019
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Dunelm has today launched its Christmas advert – taking a different approach from the star-studded campaigns often seen at this time of year and instead celebrating real Dunelm customers, with the Fuller family from Derbyshire taking centre stage and sharing their Christmas traditions and preparations.

The campaign has been created to celebrate the genuine joy, excitement and togetherness that comes with getting ready for Christmas at home with the family. Viewers are invited to peek behind the doors of the Derbyshire home of Dunelm customers Ruth and Scott Fuller, and their five children Grace (13), Molly (11), Ben (9), Bow (5) and Mabel (2), as they share the festive traditions that make Christmas a special time for their family.

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