Burger King and Budweiser: advert-top-1 by MullenLowe & David

Burger King and Budweiser are celebrating summer with the launch of the American Brewhouse King sandwich, as well as a special crown for fans of both brands.

To promote the collaboration, Burger King restaurants are featuring a remake of Budweiser’s original ‘Whassup’ commercial with a special cameo from The King himself – introducing a new generation to the unforgettable catchphrase. While the spot features the same three guys at the beginning, saying the phrase to each other while sharing Budweisers over a (corded) phone conversation, the end brings in the King character at the door saying ‘Whassup’ into the door speaker with his tongue out and holding a basket of Brewhouse King sandwiches.

In addition, as part of the alliance, Burger King created a limited-edition ‘Freedom Crown’ for anyone 21 or older, which holds both an American Brewhouse King sandwich and a Budweiser beer in a ridiculous balancing act.

On a more serious note in the partnership, the two companies came out in proud support of veterans and their families. A video celebrates the veteran employees of both brands, with vets talking about their service and how proud they are to work for companies that support them and their fellow soldiers.