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Minute Maid: The Pulpy Factory by MullenLowe China

Date: Aug 2017
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Minute Maid has launched a Willy-Wonka inspired campaign for the China market to launch the brand’s new Orange Juice.

The campaign stars Chinese celebrity Hu Ge as the flamboyant President of Pulpy, a magical world where Minute Maid Juice is created.

The campaign incorporates TV, digital, social, content and events. It was created by MullenLowe China.

Credits

Producer: Yimin Yang

Production Company: A New Life Films

Director: Eric Will

Post-Production Company: Juice and Xiaowen