Minute Maid has launched a Willy-Wonka inspired campaign for the China market to launch the brand’s new Orange Juice.
The campaign stars Chinese celebrity Hu Ge as the flamboyant President of Pulpy, a magical world where Minute Maid Juice is created.
The campaign incorporates TV, digital, social, content and events. It was created by MullenLowe China.
Producer: Yimin Yang
Production Company: A New Life Films
Director: Eric Will
Post-Production Company: Juice and Xiaowen