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Burger King: Scary Places by MullenLowe

Agency: MullenLowe
Date: Oct 2020
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In its latest attempt to troll its competitors, Burger King is getting in the Halloween spirit by offering free Whoppers to any customer who dares to drive by a select number of abandoned fast-food restaurants once operated by unnamed rival chains.

According to the rules, brave souls who get within 300 feet of the abandoned burger chains and confirm it on the BK App will receive a coupon for a free, flame-grilled Whopper sandwich, eligible to be redeemed online or for in-store pickup or delivery.