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Burger King: Birds Of Prey by MullenLowe

Agency: MullenLowe
Date: Feb 2020
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In partnership with Warner Bros. Pictures on the heels of their new film Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) Burger King will flame-grill memories of your ex and turn them into flame-grilled Whopper sandwiches.

On 14 February, scorned lovers in New York City, Los Angeles, San Francisco and Boston can bring a printed photo of their ex to Birds of Prey-themed “breakup boxes” at select Burger King restaurants, to be exchanged for a Whopper. Guests in New York City can also bring in letters, stuffed animals or a specified piece of clothing to claim their reward.

And the mayhem doesn’t stop there. Harley Quinn is also taking over an entire Burger King restaurant in New York City, proclaiming it officially “Burger Quinn.” From the store-front windows and marque to the ordering queue and even the bathroom mirrors, Harley’s havoc can’t be missed with her signature graffiti and irreverent style. She’s even managed to pull together her very own limited-edition, hot pink #BurgerQuinn crown.

For those who don’t live near a “breakup box,” Burger King is also launching an in-app quiz, giving participants a chance to get a $3 Whopper only via the BK® app. The quiz will feature five questions, and in order to be eligible for a Whopper guests must answer four out of five correctly.

Credits

Client: Burger King

Global Chief Marketing Officer, Burger King: Fernando Machado

Global Communications Lead, Burger King: Diego Suarez

Advertising, Media and Communications Lead, Burger King North America: Marcelo Pascoa

Director, Media and Digital, Burger King North America: Jorge Oliveira

Communications Manager, Social and Digital Marketing, Burger King North America: Flavia Guetter

Manager, Mobile App, Burger King North America: Preston Nix

Sr. Manager, CRM, Burger King North America: Dhanya Balasubramanian

Agency: MullenLowe U.S.

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

SVP, Creative Director: Enrique Camacho

Associate Creative Director: Cody Dummer

Associate Creative Director: Marco Martins

Associate Creative Director: Sarah Crist

Art Director: Sara McLaws

Copywriter: Wilsynn Wheat

Digital Producer: Chris Badders

Print Production Director: Aidan Finnan

Senior Production Artist: Nat Novak

Art Producer: Tracy Maidment

SVP, Group Strategy Director: Mike Cassell

Strategist: Byron Morgan

Social Content Writer: Arielle Mulgrew

Community Manager: Katie Nisbet

Senior Business Affairs Manager: Amy Keddy

Assistant Project Manager: Morgan Playle

SVP, Group Account Director: Kerry McKibbin

Account Director: Alison Whisenant

Account Executive: Leila Chee