In partnership with Warner Bros. Pictures on the heels of their new film Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) Burger King will flame-grill memories of your ex and turn them into flame-grilled Whopper sandwiches.
On 14 February, scorned lovers in New York City, Los Angeles, San Francisco and Boston can bring a printed photo of their ex to Birds of Prey-themed “breakup boxes” at select Burger King restaurants, to be exchanged for a Whopper. Guests in New York City can also bring in letters, stuffed animals or a specified piece of clothing to claim their reward.
And the mayhem doesn’t stop there. Harley Quinn is also taking over an entire Burger King restaurant in New York City, proclaiming it officially “Burger Quinn.” From the store-front windows and marque to the ordering queue and even the bathroom mirrors, Harley’s havoc can’t be missed with her signature graffiti and irreverent style. She’s even managed to pull together her very own limited-edition, hot pink #BurgerQuinn crown.
For those who don’t live near a “breakup box,” Burger King is also launching an in-app quiz, giving participants a chance to get a $3 Whopper only via the BK® app. The quiz will feature five questions, and in order to be eligible for a Whopper guests must answer four out of five correctly.
Client: Burger King
Global Chief Marketing Officer, Burger King: Fernando Machado
Global Communications Lead, Burger King: Diego Suarez
Advertising, Media and Communications Lead, Burger King North America: Marcelo Pascoa
Director, Media and Digital, Burger King North America: Jorge Oliveira
Communications Manager, Social and Digital Marketing, Burger King North America: Flavia Guetter
Manager, Mobile App, Burger King North America: Preston Nix
Sr. Manager, CRM, Burger King North America: Dhanya Balasubramanian
Agency: MullenLowe U.S.
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
Associate Creative Director: Cody Dummer
Associate Creative Director: Marco Martins
Associate Creative Director: Sarah Crist
Art Director: Sara McLaws
Copywriter: Wilsynn Wheat
Digital Producer: Chris Badders
Print Production Director: Aidan Finnan
Senior Production Artist: Nat Novak
Art Producer: Tracy Maidment
SVP, Group Strategy Director: Mike Cassell
Strategist: Byron Morgan
Social Content Writer: Arielle Mulgrew
Community Manager: Katie Nisbet
Senior Business Affairs Manager: Amy Keddy
Assistant Project Manager: Morgan Playle
SVP, Group Account Director: Kerry McKibbin
Account Director: Alison Whisenant
Account Executive: Leila Chee