The Drum Awards for Marketing - Extended Deadline

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Agency: MullenLowe
Date: Aug 2016
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MullenLowe has created a short film for Boston Children's Hospital to help the hospital kick off its "most ambitious fundraising campaign ever - Dream Dare Deliver." In the film, MullenLowe used a whimsical pop-up book to tell the story of the hospital, show off its innovations & capabilities, and explain how potential donors can help . According to MullenLowe, the video was used at the campaign's kick-off event, and the hospital will continue to share it throughout their quest to raise $1.3bn.

Credits

Production Company: Tronco, Buenos Aires, Argentina

Director: Carlos Balseiro

Creative Director: Antonio Balseiro

Producer: Matias Boisee

DP: Santiago Melazzini

MullenLowe

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Dave Weist

Executive Creative Director: Tim Vaccarino

VP, Associate Creative Director: Allison Rude

VP, Associate Creative Director: Brian Leech

Exec Director of Integrated Production: Liza Near

SVP, Director of Broadcast Production: Zeke Bowman

Senior Broadcast Producer: Ken Kingdon

Senior Content Producer: Joe Serra

SVP, Group Account Director: Rebekah Pagis

Account Executive: Kate Chartier

Strategist, Rocky Granum

Junior Strategist, Stephanie Costa

Editorial: Tronco

Editor: Carlos Balseiro

Executive Producer: Barry Gilbert

Color Correct: Tronco

Colorist: AnalÌa Piccinini

Animation/Graphics: Tronco

Artist: Marilina Martignone

Audio Post: Soundtrack

Sound Design/Mixer: Mike Secher

Original Music: Marmoset

Cast

Announcer: Virginia Madsen

Doctor VO1: Ellen Grant

Doctor VO2: James McCully

Doctor VO3: Leonard Zon

Doctor VO4: Stella Kourembanas