Alzheimer's Association: advert-top-1 by MullenLowe
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Gene Wilder’s beloved portrayal of Willy Wonka has returned in honor of National Alzheimer’s Disease Awareness Month to promote awareness of the disease that took him from us in 2016.
The Alzheimer’s Association has unveiled the Pure Imagination Project, a campaign encouraging people to learn more about the disease and join the efforts to fulfill the organization’s vision of a world without Alzheimer’s.
Reflecting the creativity and charm of Wonka, the new video features the famous ‘Pure Imagination’ scene from ‘Willy Wonka & the Chocolate Factory,’ but reinterprets the magical, candy-filled world with the sweets disappearing piece by piece, much like Alzheimer’s as it takes people’s imagination piece by piece for five million Americans across the country.
The Pure Imagination Project was developed pro bono by a creative team at MullenLowe’s Winston-Salem office, all of whose families have been touched by Alzheimer’s disease. The campaign encourages all to lend their imagination to the fight and support efforts aimed at ending this devastating disease.
Credits
Client: Alzheimer’s Association
President and CEO: Harry Johns
CMO: Michael Carson
Sr. Director, Marketing & Advertising: Rachel Fuller
Sr. Director, Media & Entertainment Industry Engagement: Kate Meyer
Sr. Director, Digital Marketing: Daniela Petrovska
Director, Strategic Communications: Brett Armstrong
Director, Content Strategy: Lisa Blaney-Koen
Director, Technical Strategy: Mike Kobus
Senior Associate Director, Marketing: Thema McDonald
Associate Director, Media Engagement: Ashley Bryan
Associate Director, Social Media: Megan Waugh
Agency: MullenLowe
Creative
Chief Creative Officer: Mark Wenneker
SVP, Group Creative Director: David Olsen
Associate Creative Director: Justin Mace
Associate Creative Director: Ray Boome
Associate Director, Design: Mike Herman
Art Director: Josh Taguiam
Digital Art Director: Scott Howard
Integrated Production
SVP, Director of Integrated Production: Susanna O’Connell
Broadcast Producer: Paul Watson
Senior Broadcast Editor: Evan Pease
VP, Director of Digital Creative Production: Steve Haroutunian
Digital Producer: Luke Morales
Lead Developer: Dave Lee
PR/Social/Communications
Director of Global Communications: Suzanne McGee
Senior Agency Communications Manager: Katie Tammaro
Account Supervisor, PR: Brittany Zahoruiko
Account Management
Senior Account Executive: Gabe Jimenez
Project Management Supervisor: Stacey Layne
Business Affairs
Associate Director, Business Affairs: Davina Turnbull
Business Affairs Manager: Nickie Kolb
Music Producer, Business Affairs: Danica Bates
Media
VP, Associate Media Director: Sarah Simmons
Media Planner: Meredith Adams
Media Planner: Mike Thomas
Production Company: Significant Others
President: Stephanie Apt
Executive Producer: Sarah Roebuck
VFX/Audio Producer: Alek Rost
Assistant VFX Producer: Kyra Hendricks
Creative Director/VFX Artist: Dirk Greene
Lead VFX Artist: Matt Stroub
VFX Artist: Betty Cameron
VFX Artist: John Ashby
VFX Artist: Eric Gelgand
VFX Artist: Carmen Maxcy
Audio Engineer: T. Terressa Tate
Assistant Audio Engineer: Chas Langston
