The Drum Awards for Marketing - Extended Deadline

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Client: MTN Dew
Date: Oct 2019
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Mountain Dew has finally announced the secret flavor of its Halloween-themed drink VooDew.

With a whopping 35m pounds eaten per year – enough to circle the moon 21 times with nine billion individual kernels – the flavor is Candy Corn. And, what better day to announce it than National Candy Corn Day?

While the tri-colored candy is either welcomed with open arms or vilified every October, one thing Dew drinkers can all agree on is that VooDew will be sorely missed. The drink will only be available for a short time before being sent to the Mountain Dew graveyard.