MTN Dew: As good as the original, maybe even better by TBWA Chiat Day
- Location:
MTN Dew will showcase MTN Dew Zero Sugar, the newest offering from the beverage brand, in a 30-second in-game advertisement during Super Bowl LIV. The television commercial kicks off an omni-channel marketing campaign that touts the tagline 'As Good As the Original, Maybe Even Better,' and puts a twist on a scene from the classic Warner Bros. Pictures horror film, The Shining. The ad features actors, Bryan Cranston and Tracee Ellis Ross in a fun re-imagination of the famous "Here's Johnny" scene from the film.
Watch Cranston as Jack Torrance, and Ellis Ross as his wife, Wendy Torrance in the MTN Dew Zero Sugar Super Bowl commercial. Both actors brought their comedic persona to the ad, with the intent of bringing laughs to a scene that has terrorized audiences for decades. This modernized MTN Dew version of the story, further showcased how some things really can be as good as the original.
Surrounding the big game, MTN Dew is bringing elements from the TV commercial to consumers through Instagram, Snapchat and TikTok.
Credits
TBWA\Chiat\Day New York
TV/Video
Chris Beresford-Hill - CCO Amy Ferguson - ECD Julia Neumann - ECD
Christopher Santaiti – SR. CW Ashley Veltre – ACD/AD
Avi Steinbach- ACD/CW Alexander Holm – ACD/AD John Doris - Head of Production
Amanda Revere – Executive Producer Jennifer Bilyk – Director of Business Affairs Nancy Reyes - President
Bruna Bechelli - Business Lead Matthew Duerr - Business Director Allie Lightcap – Business Manager Chris Butler – Business Manager
James Sowden – Chief Strategy Officer John Gibson – Executive Strategy Director Michael Obermeyer – Senior Strategist Alice Ryan – Director of Communications Asheden Hill – Communications Manager
Social
Josh Peterson – Associate CW Lauren Piccirillo – Associate AD
Tom Hyde – Executive Strategy Director, Digital and Social Lesley Parks – Strategy Director, Digital and Social
Bodi Karsono – Senior Strategist, Digital and Social Jen Vladimirsky – Digital Executive Producer Steven Kreuch – Senior Producer
MJZ - Production Company
Tom Kuntz – Director
Eriks Krumins – Executive Producer Emily Skinner – Line Producer
NO6 - Edit
Jason Macdonald – Editor Nick Schneider – Editor
Corinna Dennison – Ex. Producer Laura Molinaro – Producer
Max Redinger – Asst. Editor
CO3 - Color
Tim Massick – Colorist
Plush - Audio Mix
Rob Fielak – Audio Engineer
Method - VFX/Finishing
Doug Luka – VFX Supervisor Graham Dunglinson – Ex. Producer Kristin Engdahl – VFX Producer
Randie Swanberg – Ex. Creative Director Joey Deady – Lead VFX Artist
Found Objects - Original Music Composition
Jay Wadley & Trevor Gureckis – ECDs Ben Marshall – Composer
Adam Weiss – Junior Composer Jennie Armon – Executive Producer Matt Nelson – Head of Production Nick Chomowicz – Producer Agatha Lee – Music Coordinator