The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Client: MTN Dew
Date: Feb 2021
Your Vote
Overall Rating
Opps, please vote again
3 votes

Mtn Dew will showcase its new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar - the beverage brand's first permanent flavor offering in more than a decade - in a thirty second in-game advertisement during Super Bowl LV on 7 February.

The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a Dew twist - highlighted by the opportunity for one lucky fan to cash in on a life changing prize of $1 million dollars by counting the correct number of bottles appearing in the spot.

The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide.