The Task Force on Human Trafficking and Prostitution: Meet the Meat by M&S Saatchi Tel Aviv

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A food truck selling ‘women’s meat’ sandwiches has been parked outside the Israeli Parliament this month, as part of a campaign calling on politicians in the state to criminalise prostitution.

The Task Force on Human Trafficking and Prostitution (TFHT) partnered with M&C Saatchi Tel Aviv to devise the experiential creative. The food truck’s menu includes ‘Breast Amal’ and ‘Ribs of Yael’.

Those that order the fictitious meats are presented with a sandwich in a brown paper bag, upon which real life stories of women engaged in prostitution are written. The truck features an illustration of a woman’s body divided into ‘cuts’, much like that of a butcher’s cow.

The campaign aims to reduce the demand for prostitution by engaging with consumers who finance the industry, with or without understanding its implications.

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