The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Agency: MRY
Client: Pop-Tarts
Date: Jan 2020
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Pop-Tarts revealed how it ‘fixed’ the classic pretzel by releasing the brand’s Big Game commercial. Starring TV personality and Pop-Tarts super fan, Jonathan Van Ness, the infomercial-themed spot introduces fans to the iconic brand’s first-ever sweet and salty snacking innovation: Pop-Tarts Pretzel.

The 30-second commercial will air after the first half’s two-minute warning during the second quarter.

In the ad, the makeover star morphs into an infomercial pitch person inviting fans who are “struggs to snack” to ditch boring pretzels and try all new sweet and salty Pop-Tarts Pretzel. Available in Chocolate and Cinnamon Sugar, the spot will entice fans to look down at their own plain, pretzel bowl during the Big Game and question why it isn’t a Pop-Tarts Pretzel toaster pastry instead – and forever making them re-think plain, ‘just salty,’ pretzels and snacks.

Pop-Tarts’ creative agency, MRY, created the 30-second commercial, which features a high-energy infomercial theme.