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16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

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Speakers to be announced

Visit Norway & SAS (Scandinavian Airlines): Norway Has No Nightlife by mr.h

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To celebrate the iconic midnight sun and promote the country’s endless summer days, Visit Norway has partnered with SAS Scandinavian Airlines to tell their visitors that they can’t promise them adventures in the dark.

Instead, it's using tongue in cheek positioning to show off Norway's appeal to tourists - stunning scenery, a vibrant cultural scene and fantastic food - and endless days amid the fjords, to tempt tourists to enjoy some fun under the midsummer sun in Norway.

The approach has been launched to coincide with the summer solstice and a series of social media films will play out alongside influencer-curated over summer 2018.

Credits

Creative Agency: mr.h

Clients: Innovation Norway & SAS Scandinavian Airlines

Account director: Trevor Heley

Creatives: Michael Outhwaite & Richard Park

Production company: True Stories

Director: Martin Sofiedal

Actor: Eirik Hallert

Producer: Knut Kollandsrud

DOP: Håvar Karlsen

Editor: Jostein Larsen

Sound Design: Trond Nedberg

Colour Grade: Håvard Småvik

Animation: Roy Sousa

Social Media Strategist: George Turner

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