To celebrate the iconic midnight sun and promote the country’s endless summer days, Visit Norway has partnered with SAS Scandinavian Airlines to tell their visitors that they can’t promise them adventures in the dark.
Instead, it's using tongue in cheek positioning to show off Norway's appeal to tourists - stunning scenery, a vibrant cultural scene and fantastic food - and endless days amid the fjords, to tempt tourists to enjoy some fun under the midsummer sun in Norway.
The approach has been launched to coincide with the summer solstice and a series of social media films will play out alongside influencer-curated over summer 2018.
Creative Agency: mr.h
Clients: Innovation Norway & SAS Scandinavian Airlines
Account director: Trevor Heley
Creatives: Michael Outhwaite & Richard Park
Production company: True Stories
Director: Martin Sofiedal
Actor: Eirik Hallert
Producer: Knut Kollandsrud
DOP: Håvar Karlsen
Editor: Jostein Larsen
Sound Design: Trond Nedberg
Colour Grade: Håvard Småvik
Animation: Roy Sousa
Social Media Strategist: George Turner