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To celebrate the iconic midnight sun and promote the country’s endless summer days, Visit Norway has partnered with SAS Scandinavian Airlines to tell their visitors that they can’t promise them adventures in the dark.

Instead, it's using tongue in cheek positioning to show off Norway's appeal to tourists - stunning scenery, a vibrant cultural scene and fantastic food - and endless days amid the fjords, to tempt tourists to enjoy some fun under the midsummer sun in Norway.

The approach has been launched to coincide with the summer solstice and a series of social media films will play out alongside influencer-curated over summer 2018.


Creative Agency: mr.h

Clients: Innovation Norway & SAS Scandinavian Airlines

Account director: Trevor Heley

Creatives: Michael Outhwaite & Richard Park

Production company: True Stories

Director: Martin Sofiedal

Actor: Eirik Hallert

Producer: Knut Kollandsrud

DOP: Håvar Karlsen

Editor: Jostein Larsen

Sound Design: Trond Nedberg

Colour Grade: Håvard Småvik

Animation: Roy Sousa

Social Media Strategist: George Turner