Stonewall Charity: Come Out for LGBT by Mr President
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LGBTQ+ charity Stonewall has launched its first new brand platform in 10 years, following up the success of ‘Some people are gay. Get over it’ with a call for supporters to ‘Come Out for LGBT’.
Come Out for LGBT kicks off with a flagship ad featuring an array of real people and actors, all of whom personally support the Stonewall cause. Like the wider campaign, the spot was devised by Mr President, which has worked with the charity on this iteration for over a year.
The charity hopes its new brand platform will mobilise LGBT supporters who have perhaps been unsure how to demonstrate this patronage to ‘get off the sidelines’ when it comes to treatment of the community. As such, the campaign will be reaching as much of the UK population as possible through numerous channels, including cinema, out of home, digital, video on demand, print and social.
The latter’s strategy will focus on a high-profile group of Stonewall friends, including TV presenter Sue Perkins, vocalist Ghostpoet and actor Andrew Scott. The celebrity supporters will take to social to showcase Stonewall’s new range of merchandise, which includes T-shirts, tote bags, and mugs are now available for purchase on Stonewall’s website.
For print and OOH, the campaign’s colourful posters feature a diverse mix of LGBT people and their supporters (including the Scissor Sisters’ Ana Matronic), accompanied by variations on Come Out for LGBT such as ‘Come Out Singing’, ‘Come Out Sharing’ and ‘Come Out Playing’.
Credits
Client: Stonewall
Managing Director Cathryn Wright
Executive Director of Campaigns & Strategy Rachel Cohen
Director of Campaigns, Policy & Research Paul Twocock
Director of Fundraising & Customer Engagement Louise Smith
Director of Communications Lucy Abell
Digital Project Manager Lisa Reardon
Digital Manager Jo Garwood
Graphic Design Officer Dean McNamara
Senior Communications Officer Matt Horwood
Executive Assistant Faye Davies
Creative Agency: Mr. President
Chief Creative Officer & Partner Laura Jordan-Bambach
Creatives John Wilds & Rupert de Paula
Head of Design Dan Viveiros
Senior Designer David Clulow
Animator Simon Jefferies
Client Service Director & Partner Shahla Lalani
Interim Client Service Director Daniel Lipman
Account Director Tom Trevelyan
Head of Production Jon Clarke
Senior Producers (FIlm) Nikki Cramphorn ,Harriette Larder
Senior Producer (Print) James Fricker
Planning Director Kenny Nicholson
Head of Connections Planning Naomi Dunne
Connections planner Anna-Lucy Terry
Head of Insight Dr Michael Anton
Media Agency: Rocket
CMO, Omnicom Media Group UK Sam Phillips
Media Planning Account Director Emma Burt
Media Planning Account Manager Tom Bradwell
Media Planning Campaign Executive Matilda Payne
Creative Strategy Director Rebecca Hughes
Film Production
Production company: Prettybird
Director: William Armstrong
Sound: Wave
Post production: The Mill
Editing: Tenthree & Whitehouse
Print Production
Photographer: Mads Perch, represented by Flock
Retouching & Repro: Curious Production
