Client: Moo
Date: Apr 2019
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When most people get their business cards, it’s reason enough to do a little happy dance, but for printer Moo, it’s reason for a confetti-strewn disco party.

London-based independent creative agency Mr President worked in collaboration with Moo’s in-house creative team to launch a new awareness campaign, putting the company front of mind for creative businesses around the world.

The ‘Let’s Get Physical’ campaign celebrates the joy felt by creative professionals and businesses when their designs are brought to life and printed on premium quality paper. The concept builds on Moo’s purpose, ‘Great Design for Everyone,’ and talks to people who live and breathe beautifully printed design.

The film opens on a designer who has finally finished designing his business cards at the end of a busy day. When he clicks ‘print’, his world explodes with glitter into dance and song as he enters the Moo world. The spot ends as he checks out his new business cards, smiling with a huge sense of pride.


Agency: Mr. President

Chief Creative Officer: Laura Jordan-Bambach

Creatives: Florence Deary, Ruby Norman-Curran

Business Director: Jason Melhuish

Account Director: Vicky Mockler

Producers: Hananha Willers, Harriette Wright

Chief Strategy Officer: Nick Emmel

Head of Insights: Michael Anton

Director: PILGRIM

Production Company: Rattling Stick

Producer: Callum Harrison, Emma Wellbelove


Post Production Company: Absolute

2D Lead: Lora Nikolaeva

2D Assist: Ben Robards, Otis Walker

Colourist: Matt Turner

Motion Graphics: Lawrence Scanlon, Sean Cooper

Post Producer: Nathan Hoad

Sound: Wave

Producer: Beth Tomblin

Sound Engineer: Martin Leitner

Client: MOO

CMO: Stephanie Shore

Global Creative Director: Brendan Stephens

Global Brand Director: Jamie Coomber

Senior Brand Marketing Manager: Natasha Berthiaume

Creative Team: Matt Avery, Leona Ford, Rob Wilson