Moo: Let's Get Physical by Mr President
- Location:
When most people get their business cards, it’s reason enough to do a little happy dance, but for printer Moo, it’s reason for a confetti-strewn disco party.
London-based independent creative agency Mr President worked in collaboration with Moo’s in-house creative team to launch a new awareness campaign, putting the company front of mind for creative businesses around the world.
The ‘Let’s Get Physical’ campaign celebrates the joy felt by creative professionals and businesses when their designs are brought to life and printed on premium quality paper. The concept builds on Moo’s purpose, ‘Great Design for Everyone,’ and talks to people who live and breathe beautifully printed design.
The film opens on a designer who has finally finished designing his business cards at the end of a busy day. When he clicks ‘print’, his world explodes with glitter into dance and song as he enters the Moo world. The spot ends as he checks out his new business cards, smiling with a huge sense of pride.
Credits
Agency: Mr. President
Chief Creative Officer: Laura Jordan-Bambach
Creatives: Florence Deary, Ruby Norman-Curran
Business Director: Jason Melhuish
Account Director: Vicky Mockler
Producers: Hananha Willers, Harriette Wright
Chief Strategy Officer: Nick Emmel
Head of Insights: Michael Anton
Director: PILGRIM
Production Company: Rattling Stick
Producer: Callum Harrison, Emma Wellbelove
Editor: PILGRIM
Post Production Company: Absolute
2D Lead: Lora Nikolaeva
2D Assist: Ben Robards, Otis Walker
Colourist: Matt Turner
Motion Graphics: Lawrence Scanlon, Sean Cooper
Post Producer: Nathan Hoad
Sound: Wave
Producer: Beth Tomblin
Sound Engineer: Martin Leitner
Client: MOO
CMO: Stephanie Shore
Global Creative Director: Brendan Stephens
Global Brand Director: Jamie Coomber
Senior Brand Marketing Manager: Natasha Berthiaume
Creative Team: Matt Avery, Leona Ford, Rob Wilson
