Global Radio: advert-body-2 by Mr President
- Location:
Global has used the first episode of the X Factor to promote the Capital London Breakfast Show with Roman Kemp.
Opting for the ‘ITV Presents’ slot, introduced by an ITV voice at the start of the ad break, the ad features Kemp in a series of unlikely scenarios with Ed Sheeran, Liam Payne, Katy Perry, Niall Horan, Little Mix and a host of other stars.
The 60 and 30-second spots, created by Mr President, will be supported by a social media push running across YouTube, Snapchat and Instagram Stories featuring more artists as well as outdoor activity reflecting the new ad.
The work follows Global’s ‘You may not know the name, but you will know the music’ campaign celebrating Classic FM’s 25th birthday running in Picturehouse cinemas across the UK.
Credits
Media agency Phd
Creative agency Mr. President
Executive Creative, director & partner Jon Gledstone
Planning director Kenny Nicholson
Business Director Hannah Partridge
Account director Tom Trevelyan
Audio Production Dan Hill, Ashley Bard (Global)
Producers Nikki Cramphorn & Harriette Larder
Production company Hoi Polloi Media
Director Chris Faith
Producers Pete Shuttleworth & Kelley Ralph
Production managers Archie Johnson Stewar
Directors of Photography Olly Wiggins, Benedict Spence
Offline editors Tenthree
Editor Kevin Palmer
Post-production The Mill
