Victoria Hall Management: advert-top-1 by Mr B & Friends

Brand, creative and digital agency Mr B & Friends has completed a brand transformation programme for student accommodation provider Victoria Hall Management Ltd.

Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, brand guidelines and transactional website which features student accommodation across the UK. The 18-month contract was won without a creative pitch against three other brand consultancies.

The brand transformation ties in with Victoria Hall’s 20th anniversary and demonstrates their commitment to a market that is rapidly scaling with investors seeing positive revenues and long-term capital growth in a market that is structurally undersupplied.

The new brand positioning is centred around ease and hassle free customer experience while the new name Host – which perfectly describes the brand purpose - is derived from a functional idea: homes for students. This, along with the new logo has been registered as a trademark.