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Client: Movember
Date: Sep 2019
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On World Suicide Prevention Day today (10 September), Movember, a charity dedicated to changing the face of men’s health, is urging men to talk about their mental health issues and challenges in the ‘Man of More Words’ campaign.

The campaign was produced with Ad Council Edge, the Ad Council’s new strategic consultancy. In a series of videos, male celebrities and content creators speak openly about their feelings and mental health experiences to encourage other men to do the same.

The new videos and social content feature personal stories from actors, musicians and creators Jordan Fisher, Scott Sire, Matt Santoro, Logan Henderson, Jonathan Bennett and Raymond Braun, along with Bryant Wood, Matt King, Justin Mikita and Eric Bigger.

According to Movember research, more than one-third of men in the US say they have not talked about their feelings to avoid being perceived as less manly. This is despite the fact that the majority of men (77%) say they believe talking to others is an effective way to deal with problems.

The campaign encourages people to visit and post on social with #movember and #ManOfMoreWords hashtags, and to call the National Suicide Prevention Lifeline (Lifeline) at 1-800-273-TALK (8255), or text the Crisis Text Line (text HELLO to 741741).


Creative Credits // Production

The Libbey Brothers

Nick Libbey- producer and director of content

Chris Libbey- director of form and photography

Jesse Dwyer- sound

Chris Roberti- writer

Jack Nitz- camera operator

Doug Rogers- production assistant

Jaya loo- HMU