Agency: Mother
Date: Oct 2021
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For the fifth installment of the epic Dubai Presents series, Dubai Tourism is ramping up the excitement with a thrilling tale of an archaeologist and a professor, played by Zac Efron and Jessica Alba, who uncover an ancient secret.

In ‘A Riveting Mystery’ the American duo star in an action-packed race against time to find the answers they need to solve an age-old mystery while having some local rivals hot on their heels.

Similar to the previous chapters, this trailer visits many areas of the city including the vast desert where we see Alba brushing away grains of sand to uncover an aged stone. Anticipation ensues as we realize they are being followed and Efron naively, yet hilariously, starts to reverse drive away – much to Alba’s annoyance.

The spot was created by independent agency Mother, with this ad being directed by Craig Gillespie - who is known for the award-winning I, Tonya movie and Disney’s latest Cruella rendition.

Credits

Client: Dubai Tourism

Creative: Mother

Strategy: Mother

Production Company: MJZ

Director: Craig Gillespie

D.O.P: Nicolas Karakatsanis

Producer: Martha Davis

Overseas Production Company: Stoked

Edit House: Exile

Editors: Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkins (Ten Three)

Post House: Electric Theatre Collective

Post Producer: Jon Purton

Production coordinator:Emma Hughes

VFX supervisor: Ryan Knowles

VFX leads: Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif

VFX artists: Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah

Sound: 750mph

Sound Engineers: Sam Ashwell (lead), Jeff Smith, Tom Joyce, Mike Bovil and Jake Ashwell

Music Company: duotone audio group

Creative Director/Founder: Peter Nashel

Composer: Peter Nashel

Executive Music Producer: Ross Hopman

Senior Music Producer: Giovonni Lobato