The Drum Awards for Marketing - Extended Deadline

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Agency: Mother
Date: Apr 2022
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The global authority on merino wool, The Woolmark Company has unveiled an eco-friendly collaborative art installation high up on Laojun Mountain in Yunnan, China to celebrate the textile in its raw, unwashed and pure form.

‘Merino Wool. Live With Nature’ is the debut campaign for the brand from creative agency Mother Shanghai and is the result of a partnership with local weavers. The eye-catching structure sits in the heart of idyllic woods and doubles as a bird’s nest for some of the 194 species that live there.