Stella Artois: Heartbeat Billionaire by Mother
- Location:
Stella Artois is returning to the big screen this Super Bowl and is debuting a brand new ad featuring Grammy Award-winning rock musician, Lenny Kravitz in a film titled, 'Heartbeat Billionaire.'
During a time when our feeds are filled more than ever with stock market moves, Stella Artois is redirecting the conversation inwards to inspire everyone to invest their own fortune of heartbeats in each other.
The musical film features Lenny Kravitz’s message of love delivered via poetic spoken word as he plays to the (heart) beat of his own drum and guitar. As his famous song It Ain’t Over Til It’s Over chimes in, Kravitz is transported to the brand’s animated and colorful interpretation of The Life Artois - the Stella Artois mindset of savoring life together with those who matter most.
All part of the brand's newest 360 campaign, “nvest Your Heartbeats in the Life Artois, Stella Artois and Lenny Kravitz will encourage everyone to invest in a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving with a Stella Artois in hand and those dearest to you.
Credits
Executive Creative Director: Hermeti Balarin
Creative Director: Will Bingham
Creative Director: Victoria Daltrey
Creative: James Lucking
Creative: Gustavo Bonzanini
Studio Manager: Jonnie Clout
Head of Production: Anna Murray
Production Director: Andrew Redpath
Senior Producer: Suzy MacGregor
Production Assistant: Will Carmichael
Head of Mothering: Ben Caulfield
Business Lead: Siva Clement
Mother: Emily Reed
Nanny: Jeffi van Hees
Strategy Director: Matt Sadler
Strategist: Jack Carrington
Junior Strategist: Jack McCormack
