The Drum Awards for Marketing - Entry Deadline

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Agency: Mother
Date: Feb 2021
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Stella Artois is returning to the big screen this Super Bowl and is debuting a brand new ad featuring Grammy Award-winning rock musician, Lenny Kravitz in a film titled, 'Heartbeat Billionaire.'

During a time when our feeds are filled more than ever with stock market moves, Stella Artois is redirecting the conversation inwards to inspire everyone to invest their own fortune of heartbeats in each other.

The musical film features Lenny Kravitz’s message of love delivered via poetic spoken word as he plays to the (heart) beat of his own drum and guitar. As his famous song It Ain’t Over Til It’s Over chimes in, Kravitz is transported to the brand’s animated and colorful interpretation of The Life Artois - the Stella Artois mindset of savoring life together with those who matter most.

All part of the brand's newest 360 campaign, “nvest Your Heartbeats in the Life Artois, Stella Artois and Lenny Kravitz will encourage everyone to invest in a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving with a Stella Artois in hand and those dearest to you.


Executive Creative Director: Hermeti Balarin

Creative Director: Will Bingham

Creative Director: Victoria Daltrey

Creative: James Lucking

Creative: Gustavo Bonzanini

Studio Manager: Jonnie Clout

Head of Production: Anna Murray

Production Director: Andrew Redpath

Senior Producer: Suzy MacGregor

Production Assistant: Will Carmichael

Head of Mothering: Ben Caulfield

Business Lead: Siva Clement

Mother: Emily Reed

Nanny: Jeffi van Hees

Strategy Director: Matt Sadler

Strategist: Jack Carrington

Junior Strategist: Jack McCormack