Samsung: Samsung, But Make It Fashion by Mother

Samsung is continuing its partnership with the British Fashion Council with a series of six short films by creative agency Mother featuring Scottish designer Charles Jeffrey, who brings some recognizable Glaswegian humor to the ad.

The next stage in the ‘Samsung, but make it Fashion’ campaign, the films showcase the key features of the Galaxy S22 series.

Throughout the six spots, viewers see Jeffrey wearing his iconic colorful attire in his studio, delegating tasks, approving makeup looks and even conducting fashion shoots in the dark – with a big helping of tongue-in-cheek eccentricity.

The films are a completely collaborative effort between the Scot, Samsung and Mother, resulting in a project that will definitely raise a smile or two.