The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Mother
Client: Nokia
Date: Feb 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
12 votes

As families all over the world take time to reunite this Chinese New Year, millions of individuals will be working hard through the most important holiday in the Chinese calendar.

Nokia’s new film tells of one such story today in China. Yun, a handsome young actor starring in a period drama, has to shoot a grueling war scene through the Chinese New Year holidays. This takes him away from his loving mother, who is always a video call away.

After discovering that he had left his favorite winter coat at home, she surprises him on set with a home-cooked meal, his favorite coat and most important of all, the gift of her presence during Chinese New Year.

The film will roll out not just in China, but across regional Asia Pacific in markets such as Thailand, Malaysia, Singapore, Vietnam and Taiwan.