Stella Artois: advert-body-2 by Mother New York

This holiday season Stella Artois is encouraging people to be present with their friends and family through a holiday campaign titled 'Best Present is Being Present.' The campaign will come to life across a variety of touchpoints both on and offline in order to encourage people to be present and enjoy moments with family and friends all season long.

A new television spot illustrates the ethos of the campaign, inspiring consumers to place more emphasis on being present and making holiday memories which will air across a number of networks.

Out of home in select markets including Chicago, Los Angeles, Miami will showcase a scene from the television creative featuring the same message 'Best Present is Being Present,' encouraging people to experience the moment, even when they’re on the go.

The campaign will also come to life online through short digital films that playfully remind viewers that memories made over Stella Artois are the best presents you can give this holiday season.

The 15-second ad highlights a festive holiday bar scene featuring two friends who were originally planning to exchange gifts, with one friend seated at the piano bringing 'joie' to nearby listeners instead of focusing on the gift exchange. The second friend then decides to be present in the moment, ordering a round of Stella Artois for them to enjoy together while repurposing the large gift she brought as a seat next to her friend at the piano. They embrace the moment and create a special holiday memory together.

'Best Present is Being Present' is an extension of the brand’s 'Joie de Bière' campaign and Stella Artois’ mission to make holiday moments a bit more enjoyable this year.