Instagram: Shop with Your Heart by Mother New York

Instagram Shopping’s first national brand campaign, 'Shop With Your ♥', has debuted and features Celine Dion.

Directed by Matt Lambert and styled by Mel Ottenberg, the new campaign features world-renowned singer and beloved cultural icon, Dion. In a modern reinterpretation of her iconic 1996 music video for It’s All Coming Back to Me Now, Dion celebrates a range of style trends that have found renewed relevance with a younger generation, all of which can be purchased now on Instagram Shopping.

The campaign celebrates an innovative new bridge between culture and commerce. With more influence and access than ever before, today’s culture moves fast. People find inspiration from a variety of touchpoints, but only Instagram Shopping provides a platform to purchase where culture actually begins. The campaign captures this bond and brings to life a range of gifts, both timely and timeless, just taps away from the content that inspires them.

The campaign was created in partnership with Mother in New York.