The Drum Awards for Marketing - Extended Deadline

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Agency: Mother
Date: Sep 2018
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Mother has unveiled its final work for Moneysupermarket: the tale of two Sindy dolls that escape suburban monotony for a high stakes car chase on the Mexican border.

The spoof follows on from ‘Epic Action Man’, landing another childhood toy into a decidedly adult scenario alongside a banging soundtrack.

The film opens in ‘Sindyville’, a Lynchian suburbia where toy men mow their lawns in sync. The uniformity is disrupted, however, when Sindy drives up in her convertible – license plate ‘Epic’ – blasting out Fleetwood Mac’s ‘You Can Go Your Own Way’.

Another Sindy hops in and the duo embark on a rip-roaring road trip. But just like the ad’s source material, it all goes wrong and ends in a (spoiler alert) cliff-face drop.

Credits

Agency: Mother

Creative: Mother

Strategy: Mother

Director: The Bobbsey Twins From Homicide

Animation Director: Mark Waring

DOP: Tristan Oliver

Puppeteers: Jonny & Will

Production Co: Blink Productions

Production Co Producer: Patrick Craig

Production Manager: Jack Bingham

Animator: Andy Biddle

Production Designer: Olly Williams

Model Makers: Andy Gent & Nadine Patterson

Editor: Richard Woolway at The Playroom Post

VFX Supervision: Quentin Vien

Colourist: Jean Clement Soret at MPC

Music Supervision: Tom Stanford at Theodore

Sound Engineer: Sam Ashwell at 750MPH

Licensing: David Born at Born Licensing