moneysupermarket: Epic Action Man by Mother

Just days after announcing their impending split, MoneySuperMarket and Mother have unveiled the latest character in their long-running ‘save money and feel epic’ campaign – Hasbro’s Action Man, who dances in the desert for a fabulously camp animated spot.

The film begins with Action Man dressed in his signature camouflage, radioing in to HQ from the middle of a desert war zone. He announces to his control centre colleagues that he’s just saved on MoneySuperMarket, “and now I feel epic”.

The declaration begins the pumping disco beat of Cece Pinston’s ‘Finally’, which Hasbro’s hero begins to ostentatiously groove to in the sand. As he struts through the dunes, he’s joined by a band of similarly energetic male doll dancers.

The routine climaxes with Action Man ripping off his uniform surrounded by his fellow military comrades, as well as a cricketer, an astronaut, a polar explorer and a deep sea diver – all of whom have inexplicably landed in the desert to join in the party.

The ad ends with a blonde Action Man declaring, “Action Man, you’re so MoneySuperMarket” while dangling from a helicopter.