Postmates: Postmate It by Mother Los Angeles

Postmates, the on-demand anything company, has chosen Mother Los Angeles as its new creative agency of record. In conjunction with this announcement, Postmates has unveiled the first wave of a new national brand marketing campaign, 'Postmate It', that captures how Postmates is now a way of life.

This new campaign was born from real customer insights that bridge the customer experience with the power of food. In creating the campaign, Postmates and Mother LA developed an approach that celebrates the full spectrum of modern life and all the amazing ways cooking with Postmates makes life more magical. The campaign launches with bespoke OOH executions that are tailored to specific local insights, right down to the street they appear on.

Spanning billboards, bus shelters, wild postings and wall murals, the first phase of the campaign can be seen in key markets including Los Angeles, New York, and Miami. Noble People handle media planning and buying for Postmates.

Headlines from the campaign include:

“The best way to enjoy sushi is on a bed of bed. Postmate it.”

“Your sweatpants are calling and they want a burger. Postmate it.”

“When you need bolognese to pair with a nice red sweatpant. Postmate it.”

“Because a second dinner is popular enough to make a billboard about it. Postmate it.”