Entertaining audiences since the noughties, Ant & Dec were the obvious choice to front TikTok's latest push, as it looks to position itself as the newest form of entertainment in British culture.
The ad takes the viewer on a brief history of entertainment, in 1 minute flat. A time capsule, as such, transports the viewer back to the prehistoric age, where Ant & Dec perform in front of their fellow cavemen. Zooming forward to Ancient Rome, the pair act as musical performers for the emperor, before they appear on stage as Shakespearean actors, with Ant sporting an impressive Elizabethan hairstyle.
Finally, the ad brings the viewer into the 21st century. Emerging as a 1920s slapstick duo, then as a cartoon, before reappearing in the present day behind the scenes of a TV set.
As TikTok stars themselves, with 3 million followers and over 21 million likes, the ad ends with Ant & Dec creating fun content for TikTok.
The campaign was created by Mother London and marks the next phase of the platform's relationship with the entertainers after they first partnered on Ant & Dec's Saturday Night Takeaway.
“Ant & Dec are the indisputable kings of British entertainment, and we are proud to be working with them on this campaign,” insists James Rothwell, head of marketing, EMEA at TikTok. “Their involvement in helping us to show the evolution of entertainment and storytelling in our latest campaign is testament to the growth of our brand, and our disruption in the entertainment space.”
Entertainment Marketing Lead (EMEA) – Rob Shead
UK Marketing Lead – Hongi Luo
UK Marketing Manager – Lottie Moor
UK Marketing Executive – Emily Warna
Head of Western & Southern Europe Marketing – Jana Ulaite
Head of Creative Labs (EMEA) – Stacey Dsylva
Head of Marketing (EMEA) – James Rothwell
Creative – Mother London
Strategy – Mother London
Media – Zenith
Business Director - Tommy Wong
Planning Director - Tom Wild
Planning Manager - Kat Higgins
Senior Planning Executive - Amelia Harrington
Group Investment Director - Cyane Bonnell
AV Investment Manager - Nicola Grist
Production Company – Rogue
Director – Alex Boutell
Production Company Producer – Tom Farley
Sound Studio – No.8 London
Sound Engineer – Sam Robson
Post House – Black Kite
Producer – Amy Richardson
VFX Supervisor – Dan Sanders
Colourist – George Kyriacou
Music Supervision – Mr Pape
Edit House – tenthree
Editor – Quinn Williams
Photographer – Dan Burn Forti from Making Pictures Ltd
Retouching – Welcomm
Commercial – YMU Group