The Drum Awards Festival - Official Deadline

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Client: TikTok
Date: Aug 2021
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Entertaining audiences since the noughties, Ant & Dec were the obvious choice to front TikTok's latest push, as it looks to position itself as the newest form of entertainment in British culture.

The ad takes the viewer on a brief history of entertainment, in 1 minute flat. A time capsule, as such, transports the viewer back to the prehistoric age, where Ant & Dec perform in front of their fellow cavemen. Zooming forward to Ancient Rome, the pair act as musical performers for the emperor, before they appear on stage as Shakespearean actors, with Ant sporting an impressive Elizabethan hairstyle.

Finally, the ad brings the viewer into the 21st century. Emerging as a 1920s slapstick duo, then as a cartoon, before reappearing in the present day behind the scenes of a TV set.

As TikTok stars themselves, with 3 million followers and over 21 million likes, the ad ends with Ant & Dec creating fun content for TikTok.

The campaign was created by Mother London and marks the next phase of the platform's relationship with the entertainers after they first partnered on Ant & Dec's Saturday Night Takeaway.

“Ant & Dec are the indisputable kings of British entertainment, and we are proud to be working with them on this campaign,” insists James Rothwell, head of marketing, EMEA at TikTok. “Their involvement in helping us to show the evolution of entertainment and storytelling in our latest campaign is testament to the growth of our brand, and our disruption in the entertainment space.”



Entertainment Marketing Lead (EMEA) – Rob Shead

UK Marketing Lead – Hongi Luo

UK Marketing Manager – Lottie Moor

UK Marketing Executive – Emily Warna

Head of Western & Southern Europe Marketing – Jana Ulaite

Head of Creative Labs (EMEA) – Stacey Dsylva

Head of Marketing (EMEA) – James Rothwell

Creative – Mother London

Strategy – Mother London

Media – Zenith

Business Director - Tommy Wong

Planning Director - Tom Wild

Planning Manager - Kat Higgins

Senior Planning Executive - Amelia Harrington

Group Investment Director - Cyane Bonnell

AV Investment Manager - Nicola Grist


Production Company – Rogue

Director – Alex Boutell

Production Company Producer – Tom Farley

Sound Studio – No.8 London

Sound Engineer – Sam Robson

Post House – Black Kite

Producer – Amy Richardson

VFX Supervisor – Dan Sanders

Colourist – George Kyriacou

Music Supervision – Mr Pape

Edit House – tenthree

Editor – Quinn Williams

Photographer – Dan Burn Forti from Making Pictures Ltd

Retouching – Welcomm

Commercial – YMU Group