The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Date: Feb 2023
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To mark Easter, Reese’s is pouring its creamy peanut butter directly into a chocolate egg. Created by Mother London the fun-filled campaign plays on the brand's notable orange and brown color palette as a sultry voiceover from comedian Henry Paker entices the viewer.

“I know what you’re thinking, you want to put peanut butter in it, don’t you?” asks the narrator. “You want to fill that egg up with peanut butter. Don’t be shy. We’re not.”

The short spot is part of the brand’s ‘Anything But Ordinary’ campaign that launched last month. Previous iterations of the ad have seen Reese’s encourage consumers to put nut butter into absolutely everything, including a shoe.