The Drum Awards for Marketing EMEA - Awards Show

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Date: Mar 2017
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Following the success of Epic Dance Off and Epic Squads last year, MoneySuperMarket has enlisted the services of iconic Master of the Universe, Skeletor, to demonstrate that even the most eternally disappointed individuals can still feel epic by saving money on their car insurance.

The new ad shows Skeletor, who has moved from Snake Mountain to a suburban cul-desac, startling his cat by waking up with unusual vigour and positive energy, before exploding onto his local High Street to dance the morning away. The voiceover reassures us that he’s simply celebrating feeling epic after saving money on his car insurance.

To the contagious beat of Irene Cara’s Oscar-winning ‘80s feelgood track, Fame!, Skeletor picks up a band of dancing followers on his journey through a typical High Street. Among them is a new schoolboy sidekick who is trusted with the Havoc Staff - usually inseparable from the super villain. True to Skeletor’s sidekicks from the past, he accidentally lets off a bolt of mystic force.

He-Man, Skeletor’s arch-nemesis, who is stocking up on bananas at the local supermarket, looks on in amazement as the epic scene unfolds in front of him on the High Street. He concludes the ad by summoning the Power of Grayskull and declaring “Skeletor, you’re so MoneySuperMarket”.


Director: Fredrik Bond

Production company: Sonny

Producer: Alicia Richards

Production manager: Nicola Dempsey

DOP: Ben Seresin

Editor: Patric Ryan at White House

Post: MPC

Sound: 750 Sound

Music supervisor: We are Theodore

Choreographer: Natricia Bernard

Licensing: Born Licensing