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KFC: #UntilWeCanFingerLickAgain by Mother London

Client: KFC
Date: Mar 2021
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With finger licking still advised against, KFC has looked to other brands for inspiration, adopting their famous slogans as its own.

As unfortunate timings go, when Mother London introduced the world to 'Finger Lickin' Good' in February 2020, it could never have foreseen that the KFC spot would soon become deeply unsettling. After pulling the ad, come August, KFC made the had decided to remove the slogan... for now.

Seven months down the line and handwashing is still very much the thing to do, as the world continues to fight the pandemic. So, while KFC waits out an appropriate time to bring back its iconic slogan, for the now, it is borrowing slogans from other brands.

Using the hashtag #UntilWeCanFingerLickAgain, last Thursday (25 March) KFC posted a lighthearted message on its Twitter feed asking for suggestions on which brand slogan it could use. With its chicken fans rising to the occasion, KFC has been flooding its social feed with mock slogans, including Nike's 'Just Do It;' Specsavers 'Should Have Gone to' and Red Bulls 'Gives You Wings'.

It even went as far as to place a digital ad van outside of Nike's Oxford Street store. And, true to form, the other brands soon bit the bait on social, responding to the mock slogans.