KFC has foregone CGI and snow-covered scenery for a minimalist setting at Christmas, releasing a festive spot that sees an all-female six-piece perform a stripped down version of Sam Cooke’s classic Good Times using only the chain’s buckets as percussion.
The film from Mother London was captured in one take and sweeps through the KFC Bucket song group’s step dance performance in an empty hall strung with Christmas lights. Artists Kayla, Nathalie, Lara, Andrea, Odilia and Nicey were selected to perform from step dance groups across the UK.
“We’ve chosen to shoot a simple, paired back execution as this story doesn’t need additional layers of complication to be heard,” said Chris Gallery, Partner at Mother. “It’s something that we’ll all want this Christmas - to catch up with friends and family and feast.”
The ad ends with the line ‘Roll Together, Feast Together’, a message that will be translated beyond the TVC into radio, outdoor, social media, in-restaurant and editorial in the coming weeks.