Client: KFC
Date: Feb 2020
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If the sight of someone licking their saucy or salty fingers after a meal sets you over the edge then you may want to skip KFC's latest ad, which celebrates the deeply satisfying post-KFC finger lick.

The Kentucky fried chicken connoisseurs have unveiled a spot from longtime agency Mother, designed to help the UK remember just how 'Finger Lickin' Good' its food is.

Putting the famous slogan back at the heart of its creative, KFC's latest TV push sees Chopin’s Nocturne op. 9 No.2 reworked, featuring a montage of diners licking some variation of 11 herbs and spices off their digits. The classical melody is punctuated by one final slurp on an index finger.

A content series of finger lickin’ etiquette is to follow online. OOH executions will also spring up around the UK.


Strategy: Mother

Creative: Mother

Media: Mindshare

Production Company: MJZ

Director: Nicolai Fuglsig

Producer: Tim Wild

DOP: Molly Manning Walker

Edit House: Final Cut

Editor: Rick Russell

Post - Black Kite

Producer: Tamara Mennell

Colourist – Richard Fearon

VFX Lead – Dan Sanders

Sound: 750mph

Engineer: Sam Robson

Music: Adaptation/re-recording of Chopin Nocturne op.9 No.2

Arrangement: Ilan Eshkeri

Photographer: Sam Wright

Producer: Charlotte Dale

Agency: Siobhan Squire

Retoucher for CRAVE work: Dennis Post Production