KFC: Finger Lickin' Good by Mother London
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If the sight of someone licking their saucy or salty fingers after a meal sets you over the edge then you may want to skip KFC's latest ad, which celebrates the deeply satisfying post-KFC finger lick.
The Kentucky fried chicken connoisseurs have unveiled a spot from longtime agency Mother, designed to help the UK remember just how 'Finger Lickin' Good' its food is.
Putting the famous slogan back at the heart of its creative, KFC's latest TV push sees Chopin’s Nocturne op. 9 No.2 reworked, featuring a montage of diners licking some variation of 11 herbs and spices off their digits. The classical melody is punctuated by one final slurp on an index finger.
A content series of finger lickin’ etiquette is to follow online. OOH executions will also spring up around the UK.
Credits
Strategy: Mother
Creative: Mother
Media: Mindshare
Production Company: MJZ
Director: Nicolai Fuglsig
Producer: Tim Wild
DOP: Molly Manning Walker
Edit House: Final Cut
Editor: Rick Russell
Post - Black Kite
Producer: Tamara Mennell
Colourist – Richard Fearon
VFX Lead – Dan Sanders
Sound: 750mph
Engineer: Sam Robson
Music: Adaptation/re-recording of Chopin Nocturne op.9 No.2
Arrangement: Ilan Eshkeri
Photographer: Sam Wright
Producer: Charlotte Dale
Agency: Siobhan Squire
Retoucher for CRAVE work: Dennis Post Production