KFC: advert-body-1 by Mother London

KFC is bringing back the messy Dirty Louisiana burger. To celebrate, Mother London created an ad campaign that features a disclaimer that playfully warns eaters of what they're about to get into.

The campaign, in press and online, is meant to stand up against the constant GDPR requests and policy updates by encouraging fans to take responsibility for their messy actions.

Diners in selected restaurants will also receive a bib, styled after Colonel Sanders' iconic suite. The campaign is complemented by digital outdoor advertisements and a 10-second commercial directed by Radical Friend through Partizan films.