The Drum Awards for Marketing - Entry Deadline

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Client: Innocent
Date: May 2021
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innocent drinks launches Little Drinks, Big Dreams – a new brand platform designed to connect a new generation of drinkers with its ongoing mission to make great-tasting healthy drinks, using the best of nature and with no added sugar, that help people and the planet.

In its new TV ad, created by Mother London, launching across Europe from 19th May, innocent shows audiences how its big dream to help the planet, and people live well and die old, and for communities to thrive has never been more relevant. innocent’s Little Drinks, Big Dreams campaign hopes to inspire audiences to take action, no matter how small, for a healthy, happier planet, showing how collective, positive action can drive big change.


Creative agency: Mother

Strategy: Mother

Creative: Mother


Production Co: Blink

Director: Alex Grigg

Illustrator: Matt Blease @ Breed London

EP: Bart Yates

Head of Business Dev: Clive Olamiju

Producer: Melissa Venet

Sound Studio: Wave

Engineer: Jack Sedgwick

Producer: Beth Tomblin

Music Company: Pitch & Sync

Co-Founder: Simon Robinson

Head of Music: Rebecca Leon

Sound Designer: Ben Hauke

Post House: Envy

Producer: Rebecca Townsend

Production Consultancy: Murphy Cobb

Production Consultant: Jonathan Smith

Transcreation Agency: Creative Drive

Managing Producer: Peter Burgess

Account Director: Nadine Hagenow

Producer: Sinead O'Malley

Delivery Agency: BEAM


Illustrator: Matt Blease @ Breed London

Photography: Colin Campbell at Gill Turner

Post for Retouching and DOOH Animations: Wellcom