Innocent: Little Drinks, Big Dreams by Mother London
- Location:
innocent drinks launches Little Drinks, Big Dreams – a new brand platform designed to connect a new generation of drinkers with its ongoing mission to make great-tasting healthy drinks, using the best of nature and with no added sugar, that help people and the planet.
In its new TV ad, created by Mother London, launching across Europe from 19th May, innocent shows audiences how its big dream to help the planet, and people live well and die old, and for communities to thrive has never been more relevant. innocent’s Little Drinks, Big Dreams campaign hopes to inspire audiences to take action, no matter how small, for a healthy, happier planet, showing how collective, positive action can drive big change.
Credits
Creative agency: Mother
Strategy: Mother
Creative: Mother
TV
Production Co: Blink
Director: Alex Grigg
Illustrator: Matt Blease @ Breed London
EP: Bart Yates
Head of Business Dev: Clive Olamiju
Producer: Melissa Venet
Sound Studio: Wave
Engineer: Jack Sedgwick
Producer: Beth Tomblin
Music Company: Pitch & Sync
Co-Founder: Simon Robinson
Head of Music: Rebecca Leon
Sound Designer: Ben Hauke
Post House: Envy
Producer: Rebecca Townsend
Production Consultancy: Murphy Cobb
Production Consultant: Jonathan Smith
Transcreation Agency: Creative Drive
Managing Producer: Peter Burgess
Account Director: Nadine Hagenow
Producer: Sinead O'Malley
Delivery Agency: BEAM
OOH
Illustrator: Matt Blease @ Breed London
Photography: Colin Campbell at Gill Turner
Post for Retouching and DOOH Animations: Wellcom
