Client: Ikea
Date: Sep 2020
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The second installment of Mother London's 'Tomorrow Starts Tonight' campaign for Ikea.

The print campaign celebrates Ikea's view that the more you sleep, the more you get out of life, and challenges the fad products marketed for sleep improvement.


Advertising Agency: Mother, London, UK

Executive Creative Directors: Ana Balarin, Hermeti Balarin

Creative Directors: Thom Whitaker, Danielle Outhwaite-Noel

Art Director: Anthony Montagne, Oli Rimoldi

Copywriter: Anthony Montagne, Oli Rimoldi

Designer/Typographer: Gina Balfe

Producer: Bertie Gulliver

Account Director: Lou de Keyzer

Production Director: Giedre Minotaite

Strategy: Scarlett Spence, Imogen Carter

Production Company: The Miss Jones Agency

Photographer: Amy Currell

Stylist: Amy Friend

Model making: Andy Knight Ltd