Ikea: sponsor-content-1 by Mother London

Capturing the comical and slightly awkward kitchen pairing of a grandfather and granddaughter preparing lunch together, the new campaign aims to show that cooking together is about making more than just food.

‘Cooks’ features a grandfather left to his own devices with one job for the day: to feed his granddaughter, Jo. Viewers are challenged to think about how the process of cooking a meal together fosters a human bond and connection.