Gymbox: 50 Shades of Gymbox by Mother London

Agency: Mother London
Client: Gymbox
Date: Jan 2018
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From this January, gym brand Gymbox is offering to tie up and dominate its users back into shape. Consumers can now take part in a new range of workouts, including 'Whiplash', 'Blackout' and ‘Ripped & Stripped'.

Launching with a campaign dubbed ’50 Shades of Gymbox’, the evolutionary link between pleasure and pain in the human mind and body is brought to life in a series of saucy out of home and digital posters evoking the imagery of S&M.