Gymbox: advert-body-2 by Mother London
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From this January, gym brand Gymbox is offering to tie up and dominate its users back into shape. Consumers can now take part in a new range of workouts, including 'Whiplash', 'Blackout' and ‘Ripped & Stripped'.
Launching with a campaign dubbed ’50 Shades of Gymbox’, the evolutionary link between pleasure and pain in the human mind and body is brought to life in a series of saucy out of home and digital posters evoking the imagery of S&M.
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