The Drum Awards for Marketing - Extended Deadline

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Client: Boots
Date: Nov 2016
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Boots Christmas campaign, created in partnership with Mother, launched on Wednesday 9 November and features 45 real women from a whole range of jobs, including: paramedics, farmers, nurses, midwives, carers, police women and volunteers.

The women were invited to take part in a day of pampering, with each treated to a full makeover experience by an expert team of Boots beauty advisors. The day culminated in a spectacular ‘reveal’ to delighted friends and family.

Credits

Production company: Independent

Managing director: Nick Ferguson

Director: Gary Freedman

Production producer: Jason Kemp

Editor: Adam Spivey (The Play Room)

Post House: MPC

VFX Supervisor: Alex Lovejoy

Sound: 750mph