Boots: advert-body-3 by Mother London
- Location:
No7 believes that beauty is about much more than looking pretty. When a woman feels in control of her own beauty she has the energy and confidence to go out and do anything.
Few epitomise this notion more than the remarkable duo behind the latest No7 advertising campaign; No7’s new protagonist, stuntwoman Amanda Foster, who defies the conventions of age every day and Susanne Bier, director of the multi-award winning series The Night Manager and the first woman to win an Oscar, Emmy AND a Golden Globe.
The third chapter in the No7 READY story follows a woman walking through the penthouse of a tall building. As an alarm sounds, she breaks into a sprint, before smashing through a window. Tension rises as she falls through the night sky, before expertly landing on a giant airbag. It’s revealed that the leading lady is in fact age-defying Amanda Foster, a 50-year-old stuntwoman, performing a daring stunt in place of a much younger actress.
Credits
Creative Agency: Mother London
Creative Directors: Mother London
Creative team: Mother London
Producer: Mother London
Production company: Smuggler
Managing director: Chris Barrett
Director: Susanne Bier
Production producer: Dougal Meese
Editor: Morten Højbjerg
Post House: Moving Picture Company
VFX Supervisor: Dan Lorenzini
Sound: 750 mpm
Engineer: Sam Robson
