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Sir Martin Sorrell

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KFC: Your Chicken Could Never by Mother

Agency: Mother
Client: KFC
Date: May 2021
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KFC's latest TV creative will debut as part of ITV’s Brit Awards coverage and features a cross-section of fans all showing their love for KFC.

It includes everything from those 999 calls when KFC ran out of chicken, to people parading their homemade KFC merch, all set to the Barry White classic, You’re The First, The Last, My Everything.

Some edits of the ad will also see the return of the brand’s beloved tagline, It’s Finger Lickin’ Good – one year after it was temporarily dropped from advertising in the UK.

The campaign will run from today in TV, radio, digital and social.