KFC: What The Cluck? by Mother

Agency: Mother
Client: KFC
Date: Apr 2019
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KFC has unveiled a zesty campaign with a punchy tagline that promotes its value chicken range.

Jestingly playing on the expletive phrase, KFC UK & Ireland wants its audience shouting 'What the Cluck?' at the price of its chicken on 'Wow Tuesdays' - its discount day in store.

To draw attention to KFC's discount day and it's new hot wings bucket, Mother has created a series of bold 10- and 20-second films. Packed with punch, the films capture the winning feeling of getting food for less.

Intended for a youthful audience, the spots are lively and bold. Each feature a group of young kids, who shout 'What the Cluck?' at KFC's value prices, before transforming into super-charged, dancing and dunking, animated chickens.

Credits

Product/Title - KFC WTC

Creative – Mother

Strategy - Mother

Production Company – FRIEND TV

Directors – ManVsMachine

Man V Machine Producer- Caroline Muhlich

Production Company Producer – Sarah Tognazzi

Editor– Ben Campbell

Edit House – Cut & Run

Post House – Electric Theatre Collective

Post House Producer: Alasdair Patrick

Sound House: 750mph

Sound Engineer: Sam Robson

Music Supervisor: John Connon @ Mr Pape

Music Tracks: ‘I Win’ Lethal Bizzle feat Skepta

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