KFC has unveiled a zesty campaign with a punchy tagline that promotes its value chicken range.
Jestingly playing on the expletive phrase, KFC UK & Ireland wants its audience shouting 'What the Cluck?' at the price of its chicken on 'Wow Tuesdays' - its discount day in store.
To draw attention to KFC's discount day and it's new hot wings bucket, Mother has created a series of bold 10- and 20-second films. Packed with punch, the films capture the winning feeling of getting food for less.
Intended for a youthful audience, the spots are lively and bold. Each feature a group of young kids, who shout 'What the Cluck?' at KFC's value prices, before transforming into super-charged, dancing and dunking, animated chickens.
Product/Title - KFC WTC
Creative – Mother
Strategy - Mother
Production Company – FRIEND TV
Directors – ManVsMachine
Man V Machine Producer- Caroline Muhlich
Production Company Producer – Sarah Tognazzi
Editor– Ben Campbell
Edit House – Cut & Run
Post House – Electric Theatre Collective
Post House Producer: Alasdair Patrick
Sound House: 750mph
Sound Engineer: Sam Robson
Music Supervisor: John Connon @ Mr Pape
Music Tracks: ‘I Win’ Lethal Bizzle feat Skepta